Three years into my big dream, Fable and Willow has worked with numerous customers on many projects from whole houses to individual rooms and windows. I am now lucky enough to make a living from my craft and do what I love the most every day.



A little bit about me

After 12 years working as a creative director for a marketing agency and eight years as a former NHS nurse, I decided it was time to embark on a new journey, get intentional about my goals and curate the life I had always searched for. 

A little late to the game I was given the confidence to have a go after successfully project managing, redesigning and renovating my family home. The results were transformational, and I soon realised I had found my great love and was destined to work within interior design.  Inspired by my travels, fashion and the great outdoors, combined with an obsession of pattern and print and a complete love of fabric, I decided to launch Fable and Willow in 2016.

I wanted to make beautiful curtains that you couldn't buy on the high street and create bright, uplifting energetic spaces that gave confidence to home owners to find their inner style and create their own fantastic spaces to live in. 

I'm very connected to my surroundings and truly believe a space you love can have enormous benefit to your mental health and wellbeing.

Three years in to my big dream and Fable and Willow has worked with numerous customers on many projects from whole houses to individual rooms and windows. I am now making a living from my craft and doing what I love the most everyday. 

Emma Jayne


I deeply believe that beautiful decor can have a beneficial influence on our lives 

- Albert Hadley

Follow our journey, latest projects and inspiration on Instagram @fableandwillow